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Businesses are increasingly in need of business analysts as they strive to be more creative and forward-thinking. Organizations now have access to an abundance of data regarding every facet of their operations due to the incredible pace of the digital process. For a company to understand these facts, they require an individual who can evaluate the data and generate insights that are practical.

The business analyst for the organization is responsible for carrying out this type of work. They provide top management with a truthful assessment of the business’s operations and offer suggestions for enhancing the effectiveness and efficiency of its revenue-generating processes.

The primary responsibility of a business analyst is to help an organization realize its operational objectives while keeping its current, practical operational framework. This is accomplished by outlining the best strategies for strengthening the framework.

Business Analytics (BA) currently uses various cutting-edge technologies and techniques to become more precise and result-oriented. Some of the highly regarded analytics tools currently available on the market include R Programming, RapidMiner, Tableau, Apache Spark, Python, and Microsoft Excel.

Why should I do a business analytics course?

A career in business analytics is extremely advantageous and has the most potential. For the reasons given below, think about a career in business analytics.

Rapid expansion

A business analyst’s life is always interesting because of the dynamic nature of this line of work. These experts strive for continuous improvement and tackle hurdles every day. The increase in the amount of data has led to a rapid increase in demand for business analytics.

Huge demand

Businesses from all industries are looking for data professionals since there is a need for more people with the necessary abilities to meet the present demand in the business sector. The employment outlook is favorable for the public sector, healthcare, and pharmaceuticals.

Creating effective strategies and remedies

The challenges that today’s corporate environments face must be tackled with a creative strategy. Additionally, working in this industry provides you with the knowledge and abilities required to create original concepts that meet the demands of the present market.

Keep up to date on market trends

Business analytics is a field that is continually developing, and new advancements are made every day. If you decide to work in the field of business analytics, you will be updated with the most recent technological developments that enable companies to better serve their customers.

Business analytics courses

When you pursue a business analytics degree, you’ll be thrilled by the various courses you can choose. The following list includes the various types of business analytics courses.


A diploma course is a 12- to 24-month short program that focuses on educating students for employment in a field related to data science.


Business analytics degree programs typically take three to four years and majorly emphasize academics. Data visualization, cloud computing, and machine learning are a few examples of BSc Data Science fields.


Students pursuing a PG in business analytics are equipped with business knowledge and data analytics skills. The knowledge, skills, and abilities required for business process analysis and predictive modeling will be acquired by students enrolling in this program in business intelligence, data analytics, and information technology.


A two-year standard curriculum for an MBA in business analytics permits students to attend weekly sessions. They will also be able to take part in clubs, organizations, and extracurricular activities.


The postgraduate certificate program in business analytics builds a solid foundation using a practical, business-focused curriculum and industry-standard technologies and processes. The course lasts between six months to a year.

How to switch your career with a business analytics course?

If you’re unsure about how to switch to a career as a business analyst, take the following actions:

Evaluate your work experience

To determine whether your abilities and expertise apply to any essential business analysis duties, review your previous work experience. Negotiation, problem-solving, or customer relationship management may be used in this case. If you can demonstrate some transferrable talents, your transition can be simpler. Throughout your career, you may have acquired transferable abilities, such as analyzing information, communicating effectively (verbally and in writing), and working well with coworkers at all levels, from CEOs to administrators.

Explore your industry sector

Even if you lack analyst education, you may still have a plethora of industry experience. For instance, if you have experience working in the healthcare industry, you may have an advantage over candidates who lack this expertise. 

Ask business analytics professionals for advice

You can take advice from experienced business analyst professionals to get a deeper insight into the work. This will help you better understand the job role. Some industry experts can also help you with various job references as they have a huge network.

Hone modeling and management skills with tools

Business analysts apply a variety of tools in the course of their work. These involve modeling and analysis of business processes. Analysts frequently employ modeling tools to comprehend the present condition of a firm and create future possibilities. If you want to familiarise yourself with them and gain confidence with them, you can use several free web-based modeling tools.

Enroll in a higher degree

You may have a better chance of getting the job you want and can demonstrate your dedication to the position by including a recognized certification on your resume. Several online certification programs by Online Manipal cover the subject of business analysis.

Practice it with datasets

Make some inquiries about the duties and goals of a business analyst. You might join a discussion forum, networking site, or online forum where experts in this industry are present. If business analysis is not the main focus of your current position, you could want to enroll in a recognized certification program or look for free online training. You can practice initially using some basic datasets to enhance your skills.

Showcase your work in your portfolio and CV

If feasible, use business analyst terminology while updating your resume to ensure it includes relevant experience, education, or qualifications. Instead of saying you have experience in customer service, you may mention you have experience in customer relationship management. It is a good idea to write a distinctive cover letter to go with each job application.

Benefits of switching to business analytics

A career change to business analysis may have several benefits, such as:

Increase in pay: Your pay may increase based on your current position. Business analysts make an average monthly base income of INR 50,000.

Development of skills: You might have managerial responsibilities, which could help you improve your leadership abilities.

Career opportunities: There are numerous prospects for job advancement. These involve positions in high management and leadership.

Job satisfaction: Completing challenging tasks and projects can be pleasurable for critical thinkers who like solving problems.

Extended network: Your network of contacts can expand as a result of a career move. Your options for potential future employment may grow as a result.


To make your career in the field of business analytics now is the time to enroll in Online Manipal to kickstart your journey. For professionals and business owners who desire to advance their education and professions, the Manipal Academy of Higher Education (MAHE) offers an MBA in business analytics. The course educates aspirants to be future-ready, maximizing their potential in the sector, from big data analysis to R and Python.

You need to develop several abilities, such as business intelligence, strategy, marketing, communication, and leadership skills, to succeed in business analytics. Your path to gaining these abilities and shaping yourself into an excellent business analyst will be through an online MBA in business analytics. While job experience offers you a head start, an MBA puts you on the path to a successful career in the future.

Key takeaways:

There are practically endless employment prospects in business analytics.

Business analysts are in high demand. Due to the great demand, employment is extremely stable, and wages are at a level with or higher than those of comparable industries.

Business analytics is a demanding career path for individuals who want to work in the supply chain, logistics, retail, healthcare, or digital industries.

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