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Key takeaways:

Due to a lack of skilled workers and open jobs, more people are interested in MBA business analytics courses and looking for the best MBA in business analytics colleges.

Analytics is useful because it can investigate, visualize, identify, and explain patterns in data. Because of this, analytics has become increasingly important in all sorts of business-related contexts.

It is speculated that job opportunities in Business Analytics will be the next big thing in the market, and there is no potential competition for this opportunity.

To put it simply, information is what drives modern society. Data can be collected on everything from your daily spending habits to a professional athlete’s average wins and then analyzed to help us make better decisions in the future. 

For commercial purposes, the same reasoning holds. Big data and the need for data analysis are both expanding along with today’s rapidly expanding corporations and businesses. Business analytics professionals are crucial to the success of any company, and the average business analytics salary backs that statement up.

Every day, public and private businesses collect thousands of data sets about their customers, sales, expenses, and other metrics. Analysts examine these datasets to gain insight into the situation and remove speculation from the executive decision-making process.

Business analytics is the study of data, typically business data, to improve business outcomes and processes using statistical methods and information technology. The collection, classification, analysis, and presentation of business data are aided by statistical analysis, data science, data aggregation, predictive analytics, data warehousing, data visualization, and data mining.

MBA in business analytics scope

Both data scientists and business analysts have to sort through huge amounts of data to find patterns and trends that can help them predict what will happen in the future. Both are good choices because they pay well, have many job openings, and have bright futures in the job market. The scope of business analytic careers is vast.

That’s because people with an MBA are in high demand for management jobs in all fields. Every industry, from healthcare to manufacturing, and every department, from sales to logistics, needs businesses to make data-based decisions. Because an MBA in Business Analytics is mostly a business degree, you won’t be able to apply for jobs as a data scientist. 

Both data scientists and business analysts need to be good with numbers and think analytically about large amounts of data. Getting a Master of Business Administration (MBA) focused on Business Analytics careers will open many doors for you, including high-level executive positions.

Instead, you can look for business jobs that focus on data analysis. If you have a background in analytics, you’ll be ahead of the competition for entry-level and mid-level management jobs in the business world. A graduate degree in business analytics usually focuses on management and using statistical analysis to help make business decisions.

Career opportunities after MBA in Business Analytics

An MBA in business analytics teaches students how to use data analytics software, interpret the results, and use those interpretations to make strategic business decisions like pricing and supply chain management. Naturally, there are numerous jobs after MBA in business analytics that you can apply for.

A master’s degree in business analytics could be just what you need if you want to use data to solve business problems and try out new strategies. After getting an MBA in business analytics, students can choose from many jobs. Let’s look at what’s good about this path and why it’s become so popular in the past few years.

Business analyst

Business analysts are in high demand, and those with an MBA in business analysis from a reputable school are in a good position to find work. These experts make it their job to learn and understand how their employers’ businesses’ needs change over time and to figure out how those needs will affect those businesses.

A big part of a business analyst’s job is to research different requirements and write down what they find. They also make it easier for everyone to talk to each other. Business analysis is important in all fields, from manufacturing to information technology. As a result, the job market is getting better every day. MBA business analytics salary in India, on average, is INR 7.0 Lakhs.

Marketing analyst

Marketing analysts keep an eye on, process, and analyze data about marketing activities, such as how much money is spent on ads and how consumers spend their money, as well as the allocation of marketing funds and the identification of market trends and opportunities. Marketing analysts use analytics to determine how well a company has done with its marketing.

They tell businesses, particularly what to sell, to whom, and at what price. Some recent MBA graduates interested in marketing might do better here than as a marketing manager, especially if they are interested in research but not as much in developing creative ways to do things.

Financial analyst

Banks, other financial institutions, and businesses of all sizes frequently hire financial analysts. They examine financial data and advise companies on how to manage their investments and finances.

Knowledge of financial markets, accounting, financial modeling, problem-solving, leadership, communication, and other skills are essential for a successful career as a financial analyst. The standard educational background for a financial analyst is a bachelor’s or master’s degree in finance, accounting, mathematics, business management, or a closely related field.

Predictive modeler

By identifying and exploiting regularities in a dataset, predictive models can make educated guesses about what will happen in the future.

The field of data analytics, known as predictive analytics, plays a pivotal role in making predictions about future events, behaviors, and trends based on previously observed ones. Predictive modeling can estimate the quality of a sales lead, the likelihood of spam, or the likelihood that someone will click a link or purchase a product.

Operations analyst

Operations Analysts work within businesses to find and fix issues and develop and implement strategies with clear end goals. Furthermore, you’ll oversee data, client reporting, and trade processes in this position.

To do your job as an Operations Analyst, you’ll need to collaborate with the manager of customer service and the business operations department. One of your main responsibilities on the team will be to ensure that operations run smoothly for the business.

Supply chain analyst

To better plan and execute the distribution of a company’s goods and services to its customers, a Supply Chain Analyst examines and evaluates relevant data and processes.

In order to maximize profits, a company needs a well-oiled supply chain, making supply chain analysts crucial. In order to back up their suggestions for improving the company’s production, supply chain, and transportation processes, analysts use data.

Data analyst

The job of a data analyst entails diving deeper into vast amounts of information, such as sales figures, extensive market research, and a wide range of other specifics, in order to draw conclusions and draw actionable insights.

These experts take care of the data and guarantee its accuracy by applying their technical knowledge. As part of their job, data analysts must also prepare clear and concise presentations of the collected information. All the work done by data analysts is geared toward assisting the company in making educated and insightful business decisions.

Big data analyst

Large amounts of raw, unstructured data are analyzed by big data analysts using both manual methods and automated big data analysis/analytics software in search of business insights, intelligence, and other useful information. Data mining and extraction techniques are also commonplace in the toolkit of a big data analyst, along with familiarity with database querying languages and big data analytics software.

In most cases, a big data analyst will collaborate with data scientists, database developers and administrators, as well as a management team that is responsible for directing the scope and objective of big data analysis.

PositionAverage salary (INR)Business Analyst7.0 LPAMarketing Analyst7.9 LPAFinancial Analyst9.9 LPAPredictive Modeler4.8 LPAOperations Analyst5.0 LPASupply Chain Analyst5.5 LPAData Analyst4.3 LPABig Data Analyst7.4 LPA(Source)


Why is an MBA in Business Analytics a great career option?

How to start a career in Business Analytics?

Top recruiters in the business analytics field

Following are the top companies in the industry that hire  business analysts. After completing a course with a trusted platform like Online Manipal, you stand high chances of landing a job in any of these.  


From Prime to AWS, all of Amazon’s teams and businesses are driven by four core principles: an obsession with customers over competitors, a dedication to innovation, a focus on quality in all aspects of operations, and a focus on the future scope of business analytics in MBA.

The thrill of creating new technologies, developing innovative products, and delivering cutting-edge services that improve our customers’ everyday lives and professional operations keeps them going.


It is the biggest consulting firm in the world. Accenture jobs are some of the most sought-after jobs in the world, which shouldn’t come as a surprise.


In a world where technology is always changing, you’re looking for opportunities to use your analytics skills. At Deloitte, they have the clients and tools you need to use smarter and stronger insights in any of the industries they work in. In short, they’re built for analysis.

Wells Fargo

Wells Fargo is a pioneer in the financial services industry, and its use of data and analytics are changing the world.

Data Management and Insights (DMI) and the Enterprise Analytics community are working with Wells Fargo’s various analytic lines of business functions to modernize the bank’s approach to data management. Their efforts help Wells Fargo educate and inspire employees, provide memorable customer service, and satisfy strict government standards.

Career growth opportunities in business analytics

There is a growing demand for business analytics professionals due to a shortage of qualified candidates. It’s a good time to enter the workforce if you’re interested in business analytics; the current demand for career options after MBA in business analytics far exceeds available positions.

On the other hand, business analytics is a strategy for making better, more informed business decisions by analyzing and making sense of massive amounts of big data to spot patterns, forecast future events, and gain insight into the present. One of the main goals of business analytics is to analyze and direct all data in the most productive ways possible for a given business.

Bottom line 

Most companies have given people with less than five years of work experience the chance to start a career in business analytics. A good business analyst should have skills like being able to analyze, lead, plan and handle business processes, and, most importantly, have technical skills. The high scope of MBA business analytic careers guarantees you will find something that suits your requirements.
Even though anyone can start a career in business analytics, business analysts with more experience and knowledge can move into more senior positions with more power and responsibility. For those interested in using data as a business problem solver, Online Manipal is offering an MBA online program designed by MAHE, the world-class institute to help you in that journey.

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