E-commerce, also referred to as electronic commerce, is the trading of products and services or carrying out commercial transactions digitally via the internet. These trading or transactions can happen between business-to-business (B2B), consumer-to-consumer, business-to-consumer (B2C), or consumer-to-business. The top 10 ecommerce companies in India are – Amazon, Flipkart, Myntra, Snapdeal, FirstCry, Nykaa, BookMyShow, IndiaMART, Shopclues and MakeMyTrip.
The scope of opportunities in this field is expanding rapidly, with a huge number of internet users worldwide opting for e-commerce platforms for their various needs. It is estimated that worldwide e-commerce sales will expand to $5,542 billion US Dollars by the end of 2022, according to Demand Sage reports. Thus, it will open up various lucrative careers for individuals interested in working in the e-commerce sector.
Why choose a career in the e-commerce industry?
Listed below are some of the reasons why you should choose a career in the e-commerce industry:
E-Commerce provides various career opportunities – The e-commerce sector has seen a huge growth in the past few years, specially during the Pandemic times, since more and more people have shifted to online e-commerce platforms for their needs. Thus, there is a huge need for various skilled professionals in the sector to keep the e-commerce industry running smoothly.
Allows individuals to upskill themselves – The e-commerce industry is a challenging sector to work in. Individuals working in the sector must stay updated with new trends and keep upskilling themselves to effectively manage the various processes involved. Thus, it allows individuals to develop managerial skills, which helps in their career growth.
Quickening the learning curve – E-commerce provides the opportunity to test and implement new techniques and receive real-time customer feedback within a short time. It quickens the learning curve and helps professionals to figure out which strategies would work in the industry and which won’t.
Improves customer and market understanding – E-commerce provides a better understanding of the market and customer needs. Customer feedback gives an insight into the customer’s minds and their needs. It helps professionals in the field to understand the market better and bring success to their organization by being more consumer-oriented.
You can also read about Top companies that hire B.Com graduates.
Hottest e-commerce jobs to look out for
Here are some of the top ecommerce careers you can choose from according to your skills and experience:
Marketing specialists are in charge of developing marketing strategies for the organization’s success. They create advertising campaigns, budget strategies, and develop other strategies to target their demographic audience.
An ecommerce developer is in charge of developing e-commerce platforms according to the expectations of the consumers. They develop e-commerce websites and applications from scratch by working with various technologies.
A content specialist is responsible for creating content for digital platforms by researching and developing content strategies. They research trending topics and create various forms of content like blogs, website content, social media content etc.
Product managers plan and execute the processes involved in a product’s lifecycle. They also curate and prioritize customer requirements for products and incorporate customer feedback to improve product quality.
PPC managers launch and optimize PPC campaigns. They also monitor budget allocations, oversee search platform accounts, track KPIs, and create reports to improve business aspects.
A retention specialist communicates with customers, clients, or employees to increase loyalty towards the business and retain customers, clients and employees. They also devise solutions to help anyone having issues with the company.
Operations Managers are in charge of overseeing operational processes at every level of a business. They hire and train new employees, manage activities, and strategize improvement plans.
Job roles Average salaryMarketing Specialist₹ 6.3 LPAE-commerce Developer₹ 4.8 LPAContent Specialist₹ 4.6 LPAProduct Manager₹ 16.0 LPAPPC Manager₹ 8.5 LPARetention Specialist₹ 5.0 LPAOperations Manager₹ 7.5 LPA
B.Com lays a strong foundation for your e-commerce career
So, how to get a job in the ecommerce industry? The online B.Com course offered by Manipal University Jaipur lays a strong base for aspirants planning to work in the e-commerce industry. The curriculum of the program is developed by industry experts to help individuals have a clear understanding of various important commerce topics and related subjects. The online courses offered by MUJ are UGC-entitled and hold the same value as a regular course. MUJ also helps individuals land their dream jobs by providing placement assistance. The program is quite affordable compared to the on-campus program and eligible students can get scholarship opportunities too.
You can also read the Advantages of a B.Com degree.
E-commerce is changing the way of buying and selling products and services with new technologies. It is bringing a huge transformation in supply chain management practices and physical retail, with distribution channels being more digitized. Thus, to land a job in the e-commerce field, it is necessary to gain the relevant knowledge and skills with a degree like B.Com.
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