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Jobs that do not heavily rely on technology are known as non-technical jobs. That is to say, the term “non-technical” itself declares that it has no connection to the technical domain. Non-technical positions primarily involve tasks that are related to business. Many people in India believe that technical occupations are preferable to non-technical jobs and that there does not appear to be a better option. People frequently mistakenly believe that working in a non-technical industry won’t provide them with the same sense of success as working in a technical one. 

In-demand non-technical jobs for freshers

Digital Marketing Specialist

Digital marketing is the act of advertising a good or service via a digital platform. People who promote things on internet platforms are known as digital marketers. The digital marketing industry promotes the company on various social media platforms, including social media, Google advertising, and other platforms, to increase product sales.


To create a market-planning strategy approach.Implement the SEO/SEM for the product.Try to develop a strategy to increase website traffic for the business.Follow the latest developments in marketing technology.Organise and carry out a marketing strategy online.Implement a marketing plan that focuses on SMS and email.

The average salary of a Digital Marketing Specialist is ₹ 5.0 LPA.

Investment Banker

A person who helps individuals, businesses, and governments invest money to increase their assets is known as an investment banker. They offer consumers advice on where to invest their money to increase their wealth. Investment decisions that aid businesses in making money are crucially influenced by investment bankers. They aid the investor in selecting an appropriate investment. When to invest in the stock market, whether to keep or sell a stock, how to bargain with other corporations, and other such decisions are made by an investment banker.

Responsibilities of an investment banker:

To expand the company by creating positive connections with both present and potential customers.To do in-depth market research and convey the circumstance to the customer.To formulate a suitable response to the client’s issue.To find potential emerging market opportunities.Deal with the interest and the conflictTo offer the client financial guidance.To support and oversee the completion of dynamic client sell-side and buy-side transactions as well as fundraising initiatives.

The average salary of an investment banker is ₹ 4.5 LPA.

Social Media Specialist

A social media specialist oversees the development and management of content on all social media channels, including Facebook, Instagram, and Twitter, to grow an audience and guarantee customer interaction. The specialist may also keep track of site statistics, reply to reader feedback, and manage creative development.

The average salary of a social media specialist is ₹ 4.2 LPA.

Business Development Executive

The responsibility of a business development executive includes:

Identifying and managing business risks that could impede growth while collaborating with senior team members. Recognising and investigating new business prospects in both established and emerging markets. Preparing and giving presentations and pitches to prospective new clients.

The average salary of a business development executive is  ₹ 3.0 LPA.

Business Analyst

A business analyst is a specialist who researches the drawbacks in a sector or a company before organising things in a structured way. Business analytics serves as a link between the technological fix and the business issue. Through data analysis, they help businesses improve their products and services.

Responsibilities of a business analyst are:

Evaluating company processes, predicting needs, spotting chances for change, and devising and putting solutions into practice.Maintaining up-to-date knowledge of the newest IT advancements and methods to streamline and modernise operations.Hold discussions and give presentations.Aid in the project’s execution.Make the project’s details clear to organisations or corporations.Updating, putting into action, and keeping up with procedures.Serving as a liaison for users and stakeholders.Keeping track of project deliverables and making sure that tasks are finished on time.Giving leadership, preparation, and coaching direction to junior staff.

The average salary of a business analyst is ₹ 7.0 LPA.

Market Research Analyst

A market research analyst’s job role is to find possible new markets, sales possibilities, and the most efficient ways to sell specific products. The market research analyst will gather, assemble, and analyse data about goods and market circumstances.

The average salary of a market research analyst is ₹ 3.5 LPA.

Content Developer/Content Marketer

Content developers conduct online content research, preparation, writing, and editing for marketing and front-end web development. They work on writing blog posts, static copy, and video content, as well as technical aspects, such as SEO and HTML formatting.

The average salary of a content developer is ₹ 5.0 LPA.

Customer Relationship Manager

After the sale or service process is complete, a customer relationship manager is often in charge of maintaining client relationships. To do this, they interact with customers to keep them informed about new products and services.

The following are the responsibilities of the customer relationship manager: 

Conduct customer analysis to spot trends and revenue-generating prospects.Foster goodwill with potential customers to expand the clientele.Track client satisfaction scores.

The average salary of a customer relationship manager is ₹ 3.0 LPA.

Human Resource Manager

The Human Resource Manager oversees the regular duties of the Human Resources (HR) division, including hiring and conducting interviews, paying employees, handling leave requests, and enforcing business regulations and procedures.

The average salary of a human resource manager is ₹ 7.0 LPA.

Marketing Manager

Marketing managers oversee creating, planning, and carrying out strategic marketing plans for the entire company (or for individual business units and brands within a company) to draw in new clients and keep hold of current ones.

The roles and responsibilities of a marketing manager are as follows:

Oversee all marketing initiatives for their business or division.Implement the plan.Promote a company, a good, or a service.Make sure the business is conveying the appropriate messaging to draw in new clients and hold onto existing ones.

The average salary of a marketing manager is ₹ 7.4 LPA.

What are the top IT companies that recruit non-tech candidates?

In an IT company, not every employee has a technical background. The majority of IT companies hire just as many technical candidates as non-technical ones. Therefore, there are opportunities for someone without technical experience to obtain a position in the IT firm.

Many prestigious businesses throughout the world are eager to hire individuals in fields other than engineering and technology. MNCs are currently engaged in several hiring processes to find people with non-technical backgrounds. The open positions span a range of backgrounds and educational levels.

Working for a reputable company not only offers applicants the chance to earn appealing wage packages but also the chance to advance their professional knowledge and skill sets in preparation for better job chances down the road. 

List some IT companies that hire non-tech candidates: 


Differences between technical and non-technical domain

We live in a technologically advanced age. One of the industries with the quickest growth is the IT sector, which is constantly changing. You can learn skills and become more adept at navigating the digital world by choosing a job path in a technical or non-technical profession. The modernisation of digital enterprises is being implemented on today’s technology platforms. Both technical and non-technical occupations are anticipated to have rapid growth in demand on a global scale.

Businesses are concentrating on generating value for their products or services  by providing a platform for those who hold non-technical positions. A cross-functional team with a variety of skill sets is also necessary for technical enterprises as a viable and long-term business plan. Tech jobs demand you to use your knowledge of technological, mechanical, and scientific activities. Non-technical skills, on the other hand, are cognitive and interpersonal abilities that work in conjunction with your technical capabilities.

In tech careers, students will apply their technical expertise to solve business challenges using their education, experience, and talents in the field. The majority of tech positions are associated with computer codes, software programmes, network systems, algorithms, etc., that support organisational operations.

Jobs classified as non-technical are largely concerned with the business but are nevertheless somewhat tied to technology. The non-tech positions include informing the general public about all the ground-breaking changes taking place in the technological industry.

Non-technical career options after engineering

Here is a list of a few careers you can opt for after engineering:

Marketing & Sales

When it comes to capital goods, machines, circuits, communication services, etc., B2B marketing is common. Your engineering degree will help in the marketing of cutting-edge technologies because of your strong technical background. In this situation, you will oversee organising promotional marketing campaigns with assistance from the teams in charge of sales, marketing, advertising, product design, and product development. Creating editorial and content schedules for various media sources and platforms. To assist you in getting started in this sector, add an MBA in Marketing to your list of educational accomplishments.

The effectiveness of a salesperson’s pitch depends on how well they understand the product. They must be aware of the issues that their prospective customers’ use of their product or service can resolve. Additionally, they must respond to any queries the clients may have with complete conviction. Given that you spent four years learning everything there is to know about technological items, nobody is as knowledgeable about them as you are. A sales engineer’s main duties include serving customers by determining their needs, designing modifications to products, equipment, and services, and building personal relationships with both existing and potential customers, as well as other people in a position to understand service requirements to determine current and future customer service needs.

Operations Manager

Most engineers are familiar with how machines are made and function. With this knowledge and some solid project management abilities, you can choose the role of a product operations manager. In the service or manufacturing industries, streamlining the process, reducing waste, and managing resources and time fall under the jurisdiction of operation managers. Operations managers are in charge of managing processes involved in the production of goods and services in the manufacturing sector. Their immediate duties include overseeing the operations strategy, which encompasses design, planning, control, and performance, as well as the operations process.

Technical Writer

Not every writer is focused on creating the next big book or the next trending headline. Your familiarity with engineering subjects will enable you to join the large community of writers who focus only on technology. Consider working as a technical writer if you have strong writing and communication abilities. To simplify and clarify technical knowledge, technical writers typically produce product manuals, how-to guides, online help sections, journal articles, and other types of writing.

How do online courses equip you with the knowledge and skills to grow in your career?

With online courses, you can develop various important career skills to grow in your career like:

Time management skills.Self-assurance in your skills.Personal drive and self-motivation.Excellent communication abilities.Leadership abilities.Teamwork abilities. Upskilling with new skills.Knowledge of market trends.

Manipal University Jaipur provides various non-technical degree courses, such as MBA, BCom, MCom, MAJMC, etc., to help you excel in your non-technical career. The UGC supervises online learning quality and has made great efforts to enhance it. Given that Manipal University Jaipur has UGC-recognition and NAAC accreditation, the online MBA programme offered is a well-known and wise choice. The online MBA programme is easy to apply to and is readily available.

Choose Manipal University Jaipur for accredited online undergraduate and postgraduate programmes

Gain expertise in a particular field through the various courses offered online by Manipal University Jaipur. Manipal University Jaipur (MUJ) gives you access to a large selection of programmes and electives through its online courses. A learning management system (LMS) is used to provide high-quality online education to students. MUJ also provides placement assistance after completion of the online programme and various career guidance facilities to help students land their dream job.

Manipal Academy of Higher Education (MAHE) offers excellent online education in a wide range of subjects. MAHE is a powerhouse in the world of higher education and one of India’s top academic and research institutions, with a NAAC A++ rating. MAHE online courses are specifically designed for working professionals who want to improve their skills while still working. With the online courses from MUJ and MAHE, you can study whenever and wherever you want by taking live or recorded lessons from expert faculty. 


India offers a wide variety of non-technical job alternatives in addition to technical work. This article includes and discusses different types of non-technical occupations. People need to have a fundamental knowledge of the fact that non-technical occupations can be excellent career choices, especially with the rise in demand for various non-technical roles.

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